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网站被搜索引擎封了,该怎么办
来源: 日期:2015-11-21 15:48:20 人气:标签:
网站被搜索引擎封了,该怎么办
这里我们主要讨论网站被百度与谷歌封的情况:
先要确定你的网站已经被百度或google封了(也有人叫K了),通过日志可以获得该信息。菜鸟通过这里学习下怎么看日志。我的站怎么就不被收录呀? 日志中的HTTP状态码都代表什么?
网站被百度和google封了,怎么办?
首先,我们依然要认真坚持做好网站内容,这是恢复网站收录的基本条件。下一步我们需要寻找网站可能是因为什么原因而导致被封的,然后一一改善。
谷歌从来都不会人工来检查或删除某一个网站,整个建立索引和排名的过程都用自动化的程序进行。如果涉及中国法律相关的内容,百度或许会采取相应办法吧。
如果被百度封掉了,目前的办法是把任何可能涉及作弊的地方调整过来,然后再次提交网址,接下来就是等待。
谷歌提供了一个功能,你可以通过该功能把你的网址重新提交给谷歌,让其重新审核并收录你的站点。
登录 Google 网站管理员中心,选择并注册Google网站管理员工具,网站管理员工具控制台便会打开。
点击工具下的请求重新审核,并按照步骤操作。
如何才能请求成功呢?SEO的前辈、google的软件工程师迈特.卡茨(Matt Cutts)曾在他的博客提过建议。以下我只是挑重点翻译并添加我的建议,阅读原文请点击这里。
认真地、深刻地检查你的网站。如果有SEO作弊的嫌疑,则马上清除干净;如果你不是十分懂SEO,则不要做一些专门针对搜索引擎的设置,这有可能让你被认为作弊。
按以上给你的地址和方式提交网址,邀请google重新审核你的站点。
这个是核心的问题——什么情况下,你可以通过“重新审核”功能获得解决?其实,google想知道两件事情:A、任何非法的操作都已经被清理和修改;B、这些错误以后不会再发生。你需要在提交的表单中告诉google,你认为是什么原因导致你受惩罚了,后来你采取了什么方式更正。如果是你请的SEO公司或个人导致你遭殃的,请告诉google这个事实。这样会让google觉得你很真诚,并无恶意。
注意:不要问google为什么封你的站点。每一个言语要礼貌和人性化。google并没有欠你什么,他只会帮你在网络时代大挣一笔。
提交“检讨信”之后,需要多长时间才会被收录呢?这个和你站点的具体情况有关系,一般在2-3周。也有可能是更长时间。
PS:Google不会因为你买了Adwords而解封你的。
同时被百度和google被封掉了,如果你的修改结果让google认可了,则百度也会收录的。注意看日志哦。
更多百度的优化参考建议,请参考百度站长俱乐部:http://tieba.baidu.com/club/9374916
google软件工程师迈特.卡茨(Matt Cutts)的博客原文:
Hey everyone, the official Google documentation on how to file a reconsideration request is here: http://www.google.com/support/webmasters/bin/answer.py?answer=35843 and we now refer to it as a “reconsideration request.” Why? Well, not every spam penalty results in removal fro m Google’s index, so “reconsideration” is more accurate than “reinclusion.” I’ll leave the rest of the post up because much of the info below is still useful.
——————
Hmm. Everybody wants to hear about SEO-ish stuff instead of gadgets. I’ll still subject you to pure geekery now and then, but let’s tackle how to do a reinclusion request.
First off, what’s a reinclusion request and why would you want to do one? If you’ve been experimenting with SEO, or you employ as SEO company that might be doing things outside Google’s guidelines, and your site has taken a precipitous drop recently, you may have a spam penalty. A reinclusion request asks Google to remove any potential spam penalty.
The first step is to take a long, hard look at your website. Is there hidden text, hidden links, or cloaking on your site, especially on the front page? Are there doorway pages that do a JavaScript or some other redirect to a different page? Were you trying to use some automated program to get links or scrape Google? Whatever you find that you think may have been against Google’s guidelines, correct or remove those pages.
Now we come to the heart of things: what goes into a reinclusion request. Fundamentally, Google wants to know two things: 1) that any spam on the site is gone or fixed, and 2) that it’s not going to happen again. I’d recommend giving a short explanation of what happened fro m your perspective: what actions may have led to any penalties and any corrective action that you’ve taken to prevent any spam in the future. If you employed an SEO company, it indicates good faith if you tell us specifics about the SEO firm and what they did–it assists us in evaluating reinclusion requests. Note that SEO and mostly-affiliate sites may need to provide more evidence of good faith before a site will be reincluded; such sites should be quite familiar with Google’s quality guidelines.
Okay, so you found the hidden text that your webmaster put on your front page, you removed it, and you sent your reinclusion request off to Google. How long do you have to wait now? That depends on when Google reviews the request and on the type of spam penalty you have. In the days of monthly index updates it could take 6-8 weeks for a site to be reincluded after a site was approved, and the severest spam penalties can take that long to clear out after an approval. For less severe stuff like hidden text, it may only take 2-3 weeks, depending on when someone looks at the request and if the request is approved.
There’s an interesting thread started by stuntdubl here. I’d add the following things to that thread:
Don’t bother mentioning that you spend money on AdWords or you’re an AdSense publisher. The person who will look at your reinclusion request doesn’t care if you have a business relationship with Google. Remember, we need to know 1) that the spam has been corrected or removed and 2) that it isn’t going to happen again.
I would request reinclusion for one domain at a time. It looks bad if you had 20+ sites all thrown out at once, and you send a reinclusion request for 20 domains in one email.
That’s what I can think of right now. For the 1-2 people who have asked about their sites in comments–that’s the right procedure to follow. Hope that helps.
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